Brand presentation
Brioche Dorée is the Number 1 of French-style casual food with over 200,000 customers welcomed every day, 72% of them women.
The name started out in Brest, France, in 1976 and now has over 500 fast food, throughout the world.
The menu is composed by:
- Salads
- Bakes
- Pizza
- Pasta
- Sandwich
- Pastries
- Desserts
- Drinks
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Ingredients of success
Traditional food with a real French taste combining flavour and nutrition.
A range renewed regularly to match the season and changing customer tastes.
A variety of special breads made to traditional recipes.
A unique atmosphere, created by the decoration, the familiar fragrance of croissants, the gold of the brioches prepared and baked in front of the customer.
First-rate locations, where the custom is: town centres, shopping malls, airports, stations and motorway service areas.
A modular concept adapted to the location; from mobile kiosks (15m²) to large restaurants (300m²) with seating for 200 (average surface area 100m²).
New Products, good range with creativity.
World recognition, Origin “France” and destination “The World”.
The success of Brioche Dorée now goes well beyond the frontiers of France with over 450 restaurants worldwide.
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| Implantation abroad concept |
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| First restaurant will be opened mid April in Alexandria.
2 more stores will be opened in 2010.
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